Research Methodology
Research Methodology
Research Methodology
To understand diverse needs I wanted to dive deep into user needs and behaviors, this helped me define my objective for brain bloom
To understand diverse needs I wanted to dive deep into user needs and behaviors, this helped me define my objective for brain bloom
To understand diverse needs I wanted to dive deep into user needs and behaviors, this helped me define my objective for brain bloom
Research Focus
Research Focus
Research Focus
How can I support stroke survivors in the recovery process?
How can I support stroke survivors in the recovery process?
How can I support stroke survivors in the recovery process?
Literature Review
Literature Review
Literature Review
I researched existing knowledge on long-term outcomes and recovery challenges for young adult stroke survivors.
I researched existing knowledge on long-term outcomes and recovery challenges for young adult stroke survivors.
I researched existing knowledge on long-term outcomes and recovery challenges for young adult stroke survivors.
Competitive Analysis
Competitive Analysis
Competitive Analysis
I analyzed market offerings to identify gaps in stroke recovery services, including rehab programs & apps.
I analyzed market offerings to identify gaps in stroke recovery services, including rehab programs & apps.
I analyzed market offerings to identify gaps in stroke recovery services, including rehab programs & apps.
Secondary Research
Secondary Research
Secondary Research
Overview
Overview
Overview
Brain Bloom was inspired by challenges faced by young adult stroke survivors. Many struggle with cognitive and emotional rehabilitation, feeling isolated and unsupported.
Brain Bloom was inspired by challenges faced by young adult stroke survivors. Many struggle with cognitive and emotional rehabilitation, feeling isolated and unsupported.
Brain Bloom was inspired by challenges faced by young adult stroke survivors. Many struggle with cognitive and emotional rehabilitation, feeling isolated and unsupported.
Empowering Stroke Recovery: How the Brain Bloom App Supports Cognitive, Emotional & Mental Recovery for Young Adult Stroke Survivors
Empowering Stroke Recovery: How the Brain Bloom App Supports Cognitive, Emotional & Mental Recovery for Young Adult Stroke Survivors
Empowering Stroke Recovery: How the Brain Bloom App Supports Cognitive, Emotional & Mental Recovery for Young Adult Stroke Survivors
Thesis Project
Thesis Project
The journey of young adult stroke survivors through recovery is marked by significant gaps in cognitive and emotional support and resources. This includes addressing mental health challenges and enhancing work efficiency.
The journey of young adult stroke survivors through recovery is marked by significant gaps in cognitive and emotional support and resources. This includes addressing mental health challenges and enhancing work efficiency.
The journey of young adult stroke survivors through recovery is marked by significant gaps in cognitive and emotional support and resources. This includes addressing mental health challenges and enhancing work efficiency.
What is the Problem ?
What is the Problem ?
What is the Problem ?
Skip to solution
Skip to solution
Now how I did I discover, this is a problem?
Now how I did I discover, this is a problem?
Now how I did I discover, this is a problem?
Let me take you through the process....
Let me take you through the process....
Let me take you through the process....
The Process
The Process
The Process
User Interview
User Interview
User Interview
Upon connecting with stroke survivors, I had the opportunity to conduct a 1:1 interview with 2 of the survivors from the community.
Upon connecting with stroke survivors, I had the opportunity to conduct a 1:1 interview with 2 of the survivors from the community.
Upon connecting with stroke survivors, I had the opportunity to conduct a 1:1 interview with 2 of the survivors from the community.
Online Engagement
Online Engagement
Online Engagement
I connected with the stroke survivor community through Reddit, listening to stories and challenges from people to gain valuable insights into their recovery needs.
I connected with the stroke survivor community through Reddit, listening to stories and challenges from people to gain valuable insights into their recovery needs.
I connected with the stroke survivor community through Reddit, listening to stories and challenges from people to gain valuable insights into their recovery needs.
Primary Research
Primary Research
Primary Research
How might we support young adult stroke survivors in their cognitive, emotional & mental recovery?
How might we support young adult stroke survivors in their cognitive, emotional & mental recovery?
How might we support young adult stroke survivors in their cognitive, emotional & mental recovery?
Who are my users and what are their goals?
Who are my users and what are their goals?
Who are my users and what are their goals?
01
01
01
What pain points did I discover from the research?
What pain points did I discover from the research?
What pain points did I discover from the research?
Interest & positive outcomes
Interest & positive outcomes
Interest & positive outcomes
High initial interest in rehabilitation apps, with cognitive and motor improvements seen in studies like RecoverNow.
High initial interest in rehabilitation apps, with cognitive and motor improvements seen in studies like RecoverNow.
High initial interest in rehabilitation apps, with cognitive and motor improvements seen in studies like RecoverNow.
02
02
02
Need for Personalization
Need for Personalization
Need for Personalization
Tailored, adaptive exercises (e.g., Constant Therapy, Elevate) are crucial for effective recovery.
Tailored, adaptive exercises are crucial for effective recovery.
Tailored, adaptive exercises (e.g., Constant Therapy, Elevate) are crucial for effective recovery.
03
03
03
04
04
04
Emotional & Physical Challenges
Emotional & Physical Challenges
Emotional & Physical Challenges
Survivors face mental health struggles, desire recovery, and experience a loss of independence.
Survivors face mental health struggles, desire recovery, and experience a loss of independence.
Survivors face mental health struggles, desire recovery, and experience a loss of independence.
Gaps in Current Apps
Gaps in Current Apps
Gaps in Current Apps
Emotional support and community features are missing in apps like MindMate and NeuroNation, and general apps (e.g., Lumosity) don’t address specific rehab needs.
Emotional support and community features are missing in apps like MindMate and NeuroNation, and general apps don’t address specific rehab needs.
Emotional and community support features are missing in apps like MindMate and NeuroNation.
Cognitive support through exercises for specific functions that are accessible to all.
Cognitive support through exercises for specific functions that are accessible to all.
Cognitive support through exercises for specific functions that are accessible to all.
Emotional support through community integration, sharing thoughts, engaging, and making real connections via private messaging.
Emotional support through community integration, sharing thoughts, engaging, and making real connections via private messaging.
Emotional support through community integration, sharing thoughts, engaging, and making real connections via private messaging.
Mental support with journaling, affirmations, articles, and exercises for body image and social identity.
Mental support with journaling, affirmations, articles, and exercises for body image and social identity.
Mental support with journaling, affirmations, articles, and exercises for body image and social identity.
Design Solution
Design Solution
Design Solution
UI Audit from competitors
UI Audit from competitors
UI Audit from competitors
The audit was conducted to analyze the layout, typography, and visual design of competitors’ apps—Neuronation, Constant Therapy, and Elevate—to gain insights that would inform the design of a new app for young adult stroke survivors.
The audit was conducted to analyze the layout, typography, and visual design of competitors’ apps—Neuronation, Constant Therapy, and Elevate—to gain insights that would inform the design of a new app for young adult stroke survivors.
The audit was conducted to analyze the layout, typography, and visual design of competitors’ apps—Neuronation, Constant Therapy, and Elevate—to gain insights that would inform the design of a new app for young adult stroke survivors.
Red sticky note - to highlight issues
Red sticky note - to highlight issues
Red sticky note - to highlight issues
Green sticky note - to point out delightful design elements
Green sticky note - to point out delightful design elements
Green sticky note - to point out delightful design elements
Layout
Layout
Layout
In Neuronation, the layout was cluttered, leading to potential cognitive overload. Elevate's layout was more streamlined, offering a clean and easy-to-navigate experience"
In Neuronation, the layout was cluttered, leading to potential cognitive overload. Elevate's layout was more streamlined, offering a clean and easy-to-navigate experience"
In Neuronation, the layout was cluttered, leading to potential cognitive overload. Elevate's layout was more streamlined, offering a clean and easy-to-navigate experience"
Typography
Typography
Typography
Constant Therapy used inconsistent font sizes, making it harder for users to scan the content. Elevate had consistent typography that was easy to read and user-friendly
Constant Therapy used inconsistent font sizes, making it harder for users to scan the content. Elevate had consistent typography that was easy to read and user-friendly
Constant Therapy used inconsistent font sizes, making it harder for users to scan the content. Elevate had consistent typography that was easy to read and user-friendly
Visual Design
Visual Design
Visual Design
Neuronation used vibrant, contrasting colors that could cause distractions, while Elevate’s color scheme was balanced and pleasant.
Neuronation used vibrant, contrasting colors that could cause distractions, while Elevate’s color scheme was balanced and pleasant.
Neuronation used vibrant, contrasting colors that could cause distractions, while Elevate’s color scheme was balanced and pleasant.
Key Insight from UI Audit:
Simplifying Navigation and Enhancing Visual Hierarchy for Improved User Engagement
Key Insight from UI Audit:
Simplifying Navigation and Enhancing Visual Hierarchy for Improved User Engagement
Key Insight from UI Audit:
Simplifying Navigation and Enhancing Visual Hierarchy for Improved User Engagement
The Solution
The Solution
The Solution
Hop on to my next project
Hop on to my next project
Hop on to my next project
What did I learn and what are my next steps?
What did I learn and what are my next steps?
What did I learn and what are my next steps?
Throughout this project, I contributed to planning and executing the end to end UX design process. Leveraging research insights, we crafted an intuitive platform tailored to the needs of Indian women, enhancing both usability and trust..
Throughout this project, I contributed to planning and executing the end to end UX design process. Leveraging research insights, we crafted an intuitive platform tailored to the needs of Indian women, enhancing both usability and trust..
Throughout this project, I contributed to planning and executing the end to end UX design process. Leveraging research insights, we crafted an intuitive platform tailored to the needs of Indian women, enhancing both usability and trust..
User Testing and Feedback Collection: Conduct usability testing sessions with a diverse group of potential users to gather feedback on the app's interface, features, and overall user experience. Use this feedback to identify areas for improvement.
User Testing and Feedback Collection: Conduct usability testing sessions with a diverse group of potential users to gather feedback on the app's interface, features, and overall user experience. Use this feedback to identify areas for improvement.
User Testing and Feedback Collection: Conduct usability testing sessions with a diverse group of potential users to gather feedback on the app's interface, features, and overall user experience. Use this feedback to identify areas for improvement.
Focus on enhancing accessibility features, optimizing user flow, and ensuring that all content is easy to navigate and understand.
Focus on enhancing accessibility features, optimizing user flow, and ensuring that all content is easy to navigate and understand.
Focus on enhancing accessibility features, optimizing user flow, and ensuring that all content is easy to navigate and understand.
Continue developing and curating content for the app, including cognitive exercises, journaling prompts, affirmations, and articles. Ensure that all content aligns with the app’s goals and is accessible to a wide audience.
Continue developing and curating content for the app, including cognitive exercises, journaling prompts, affirmations, and articles. Ensure that all content aligns with the app’s goals and is accessible to a wide audience.
Continue developing and curating content for the app, including cognitive exercises, journaling prompts, affirmations, and articles. Ensure that all content aligns with the app’s goals and is accessible to a wide audience.
Onboarding flow
Onboarding flow
Onboarding flow
After some seconds the first screen disappears for users to onboard
Users skip to registration and explore the platform. Choosing cards personalizes their experience.
Onboarding
Personalize
Register
I added a feature to increase font size according to preference on game screens, & settings
I added a feature to increase font size according to preference on game screens, & settings
I added a feature to increase font size according to preference on game screens, & settings
Microphone enables user to speak their actions
Microphone enables user to speak their actions
Microphone enables user to speak their actions
The speaker will read out content from entire page
The speaker will read out content from entire page
I checked color contrast for each screen to match AAA guideline
I checked color contrast for each screen to match AAA guideline
I checked color contrast for each screen to match AAA guideline
I added letters to each color in each games for colorblind people.
I added letters to each color in each games for colorblind people.
I added letters to each color in each games for colorblind people.
I used a plugin to check how each screen would look for people with different types of blindness
I used a plugin to check how each screen would look for people with different types of blindness
I used a plugin to check how each screen would look for people with different types of blindness
I did not use flashy images or colors for people with epilepsy
I did not use flashy images or colors for people with epilepsy
I did not use flashy images or colors for people with epilepsy
Accesibility
Accesibility
Accesibility
User scenario
User scenario
User scenario
Rosie, 32 recovering from an ischemic stroke she suffered 4 months ago, struggles with maintaining focus during tasks. This challenge impacts her ability to perform at her full potential at work. Seeking to improve her concentration, she discovers Brain Bloom and engages with its cognitive games designed to enhance focus and support her recovery journey.
Rosie, 32 recovering from an ischemic stroke she suffered 4 months ago, struggles with maintaining focus during tasks. This challenge impacts her ability to perform at her full potential at work. Seeking to improve her concentration, she discovers Brain Bloom and engages with its cognitive games designed to enhance focus and support her recovery journey.
Rosie, 32 recovering from an ischemic stroke she suffered 4 months ago, struggles with maintaining focus during tasks. This challenge impacts her ability to perform at her full potential at work. Seeking to improve her concentration, she discovers Brain Bloom and engages with its cognitive games designed to enhance focus and support her recovery journey.
Homepage
Homepage
Instructions
Instructions
Start Playing
Start Playing
Cognitive Support
Cognitive Support
Cognitive Support
User scenario
User scenario
User scenario
Rosie started playing games to help improve her focus, but felt alone and sad in this journey. She explored Brain Bloom's community feed, and connects with others on similar journeys, sharing thoughts and finding encouragement in her healing.
Rosie started playing games to help improve her focus, but felt alone and sad in this journey. She explored Brain Bloom's community feed, and connects with others on similar journeys, sharing thoughts and finding encouragement in her healing.
Rosie started playing games to help improve her focus, but felt alone and sad in this journey. She explored Brain Bloom's community feed, and connects with others on similar journeys, sharing thoughts and finding encouragement in her healing.
Community tab
Community tab
Messages
Messages
Start Conversation
Start Conversation
Emotional Support
Emotional Support
Emotional Support
User scenario
User scenario
User scenario
Rosie explores the community feed and indulges in a conversation with a survivor but lacked social confidence and dealt issues with her body image she chooses to explore the self and identity tab to help her rebuild self-confidence and regain social confidence.
Rosie explores the community feed and indulges in a conversation with a survivor but lacked social confidence and dealt issues with her body image she chooses to explore the self and identity tab to help her rebuild self-confidence and regain social confidence.
Rosie explores the community feed and indulges in a conversation with a survivor but lacked social confidence and dealt issues with her body image she chooses to explore the self and identity tab to help her rebuild self-confidence and regain social confidence.
Self & Identity tab
Self & Identity tab
Journaling
Journaling
Writes her thoughts
Writes her thoughts
Mental Support
Mental Support
Mental Support